Next, this unique device identifier began to enable network optimization and offer a variety of user personalization services.
When Ethernet was designed decades ago, the intent for MAC addresses was to get to the right network and ensure that messages are delivered to the right device. LEVL-ID software plug-in ensures consumer privacy while enabling secure device identification. So, there is nothing on the device that can be changed or stolen. The Palo Alto, California-based company’s LEVL-ID technology facilitates a unique device identifier that is network-specific and is derived and held within the network. LEVL Technologies has unveiled a software plug-in for home routers that can be downloaded over-the-air (OTA) and does most of the heavy lifting in the cloud. Everyone has been talking about privacy for years, but now that the backlash is big enough for some lawsuits to be filed, a privacy-centric approach to device identity claims to replace media access control (MAC) addresses and redefine device identity management in Wi-Fi networks.
